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In today’s rental market, the rules have changed. Gone are the days when tenants only cared about square footage and rent prices. Modern renters—especially Millennials and Gen Z—are driving a tenant experience revolution, demanding more than just a place to live. They want responsive service, modern amenities, digital convenience, and a genuine sense of community. For landlords and property managers, understanding these needs is no longer optional—it’s essential.
Here’s what today’s renters really want—and how property owners can stay ahead of the curve.
1. Fast and Easy Digital Communication
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Data Snapshot:
According to Buildium’s 2023 Renters’ Report, 87% of tenants prefer to communicate digitally, via email, text, or a portal.
73% of tenants expect a response within 24 hours, with many younger renters preferring same-day replies.
What They Want:
A reliable, fast, and friendly communication system—whether it’s for reporting maintenance, asking questions, or paying rent. Outdated or unresponsive management can be a deal-breaker.
Tip for Landlords:
Invest in a tenant portal or property management software that streamlines communication and shows tenants you respect their time.
2. Online Payment Options
Data Snapshot:
80% of renters prefer to pay rent online, according to the National Apartment Association.
Only 20% are comfortable with cash or checks.
What They Want:
Modern renters expect online rent payment and auto-pay features. It adds convenience and security, especially for busy professionals or remote workers.
Tip for Landlords:
Enable online payments, and go a step further by offering rent reminders or flexible payment schedules if possible.
3. Responsive and Proactive Maintenance
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Data Snapshot:
A Zillow Consumer Housing Trends Report shows that maintenance issues are the top cause of tenant dissatisfaction, with 61% of renters saying timely repairs are a must.
What They Want:
Quick fixes, transparency, and the ability to track service requests.
Tip for Landlords:
Use a maintenance request system that logs and updates tenants automatically. Follow-up calls or emails also go a long way in showing you care.
4. Modern Amenities and Smart Tech
Data Snapshot:
RentCafe reports that 68% of renters are willing to pay more for smart home features like smart locks, thermostats, or security systems.
High-speed internet is a non-negotiable for remote workers.
What They Want:
Smart features, energy efficiency, and convenience—like package lockers, keyless entry, and fiber internet.
Tip for Landlords:
Upgrade incrementally. Even small additions like USB outlets or smart thermostats can set your property apart.
5. Community and Lifestyle Perks.png)
Data Snapshot:
According to NMHC/Kingsley Associates, 52% of renters say they value community events and shared spaces.
41% of Gen Z renters actively seek a “community feel” over cheaper rent.
What They Want:
Pet-friendly spaces, community events, fitness rooms, and safe, walkable neighborhoods.
Tip for Landlords:
Build trust and retention through community involvement. Host simple events like meet-and-greets, or share local happenings with tenants regularly.
Final Thought.png)
The tenant experience revolution isn’t just a trend—it’s the future. Today’s renters are smart, connected, and value-driven. By understanding what matters to them, landlords and property managers can create spaces people are proud to call home—and in turn, reduce turnover and increase long-term profitability.
At Rent Easy Nola, we’re committed to evolving with our tenants’ needs. Whether you’re a landlord wanting to stay competitive or a renter looking for a better leasing experience, we’re here to make it easy.